Deploy Profitability

Mobile helps retailers to seamlessly link the online and in-store environments and transform the shopping experience.

Consumers want to interact with a brand that offers an easy and convenient shopping experience across multiple channels and they expect a consistent experience and level of service throughout. The ubiquity, ease and convenience of mobile technology means that customers can now browse and pay for goods and services on their mobiles, request and redeem in-store coupons, check on discounts, receive payment and balance alerts, or even compare prices directly from their mobile. The possibilities are endless – and today’s best-in-class retailers know this.

They also know that consumers can be vocal about the apps they love and the ones they don’t. Worse yet, those less-than-satisfactory apps and websites get forgotten and may even damage the brand. So instead of creating one-off wonders, how can retailers get their mobile apps right – and integrate into multi-channel marketing campaigns for maximum business impact?

Antenna's award-winning mobility suite, AMPchromaTM provides retailers with the tools to fully integrate mobile commerce into their current operations, enhancing customer engagement, building loyalty and developing new revenue streams.

Antenna provides state-of-the-art mobile solutions that help retailers to:

  • Generate new revenue streams through highly configurable apps and mobile websites.
  • Create, launch and manage branded mobile stores for apps and digital content.
  • Ensure a consistent brand experience with product cataloguing, search and check.
  • Improve brand loyalty amongst high value customers through targeted rewards and alerts.
  • Incorporate social media into the shopping experience by allowing customers to comment, share and recommend.
  • Reduce call center costs by allowing customers to check in-store availability and order status on the go.
  • Drive customers in-store by serving promotions based on where your customers are located through location based services.
  • Integrate into existing e-commerce, web and CRM assets, providing an IT light approach.

Inside the enterprise, Antenna solutions also help retailer empower employees with mobile apps that:

  • Support time and attendance systems for scheduling and rostering of staff.
  • Improve corporate communications by giving employees store performance, business and market intelligence at their finger tips.
  • Increase sales face time with prospects and enhance productivity by transforming sales workflow.
  • Leverage existing CRM and ERP systems, allowing sales teams access to real-time information on the move.
  • Mobilize administrative tasks and personal information, improving HR compliance and workforce management.
  • Allowing IT to securely control and manage the distribution and publishing of apps and content - all in one place.

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