Deploy Loyalty

Today’s most innovative CPG companies capitalize on the power of mobile for long lasting connections with customers and more efficient in-store operations.

To remain competitive, today’s CPG companies must find increasingly creative ways to make lasting connections with customers – drive deeper loyalty and create new revenue streams from a wider variety of customers. And equally compelling, lives an opportunity within the enterprise for mobile to increase operational productivity and efficiency in day to day business processes. Modern CPG organizations leverage mobile for both.

Antenna's award winning mobile technology platform, AMPchromaTM provides CPG companies with the tools needed to fully integrate, extend and manage mobile apps, websites and content delivery into their current operations – across all device platforms.

Antenna helps CPG marketers influence brand purchasing decisions, increase loyalty and increase sales with mobile solutions that:

  • Reach customers wherever they are with relevant, real-time, location-based coupons and offers.
  • Connect customers to local businesses that carry your brands using location based service marketing.
  • Empower shoppers with product information at the shelf-level via bar code scanning.
  • Enhance loyalty program access and management.
  • Cross-drive customers from your mobile apps and websites to your corporate website and campaign microsites and and vice versa.
  • Create direct relationships with your customers – eliminating the retail middleman.

Antenna also helps increase operational efficiencies within the enterprise with mobile merchandising, direct store delivery and store management solutions that:

  • Maximize sales via instant access to key product and account information, up-to-date promotions, updated route books and DEX in real-time.
  • Enable customization of workflow to mobilize the daily activities of all aspects of business process - from real-time updates on delivery and order history, to automated data capture and instant access to customer details.
  • Craft both business logic and user centric design that meets the rigorous demands of your particular business.
  • Meet requirements for all back office integration and connectivity – with ease while ensuring security and data privacy.
  • Facilitate extraction all of business intelligence into meaningful sales dashboards for real-time business analysis.

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