Antenna eBooks & Whitepapers

9 Reasons Why Every Enterprise Needs a Mobile Strategist
This eBook explains why the Mobile Strategist is vital to your organization's mobile success– and is packed with information and resources for consideration as you build your own mobile strategy..

Rise of the Mobile Strategist Research Infographic
The Rise of Mobile Strategist infographic visualizes data from a survey of 600 HR managers in the US and UK. The survey was conducted by Lightspeed Research on behalf of Antenna. For more information about the survey please click here.

Mobile Enterprise Magazine Report: MEAP, MADP & More. The New Rules of Enterprise App Dev.
MEAP. MADP. MAM. MDM. This report examines the technology behind mobile application development for the enterprise and takes a look at the platform landscape.

Mobile Business Forecast for Marketers 2012
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.

AMPchroma: A Holistic Approach to Enterprise Mobility
Today's business require a comprehensive platform that enables them to build, run, and manage mobile apps quickly and easily. Discover how to simplify the challenges associated with the mobility projects, namely security, integration and management.

Antenna Business Mobile Forecast 2012
Mobile business is expected to rise significantly in the next 12-18 months, according to the Antenna Mobile Business Forecast. Commissioned by Antenna Software and conducted by Vanson Bourne, the Mobile Business Forecast surveyed 1,000 UK and US businesses on their current and future plans for mobile projects. So what's on the horizon for business mobility? Read on to find out.

Mobile Enterprise Magazine Report: A Guide/Case Study for Building Mobile Apps with a MEAP
From design and build through integrate, deploy and manage, Mobile Enterprise Application Plaforms (MEAPs) allow for management of the entire mobile from a single place. Check out this reference guide along with real-world case study from Antenna customer Eaton to learn more about how to gain control of your mobile strategy.

Research Report: 2011 Mobile Internet Attitudes Survey
This survey measures the attitudes, preferences and behaviors of global mobile Internet users – with findings that substantiate that optimization of user experience will make or break the success of your mobile investment.

Human Centered Mobility
User experience is the holy grail when it comes to designing mobile solutions for employees or customers. This brief explores the key factors to consider for optimization of mobile experiences – and quantifies why understanding how end-users interact with their devices and mobile apps is critical to a successful mobile strategy.

Mobility in the Cloud
Everywhere you turn, “cloud talk” is all the rage – and mobility in the cloud is no exception. In this whitepaper, learn about the advantages of leveraging the Mobile Cloud as the foundation for your mobile strategy.

10 Mobile Commandments
From selecting a mobile partner and technology to designing, deploying and managing mobile apps and websites – learn more about 10 things you should consider as an essential part of your holistic enterprise mobility strategy.

Mobile Banking Survey
YouGov and Antenna identify major growth opportunity for retail banks to increase adoption and brand loyalty with Mobile Banking for tablets and smartphones. Read more about the findings in our research summary.