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Antenna AMPchroma
TM
FAQs
Frequently Asked Questions
1. What is AMPchroma?
AMPchroma is Antenna's new mobile cloud platform that radically simplifies how businesses engage users with apps and content on any Internet-connected device to drive greater profit and productivity through mobile.
AMPchroma delivers on our long-standing vision that enterprises need a simple, yet holistic platform to manage their entire mobile strategy, whether for employees doing their jobs in the field or customers engaging with your brand.
2. Where does the name AMPchroma come from?
"Chroma" is defined as "purity or intensity of color." And just like there are seven shades of color in the visible spectrum, we believe there are also seven essential steps to mobilizing your business: from designing and building your mobile apps or sites ... to securely integrating them with backend systems or web data ... to publishing and running them for both your employees and customers ... to managing and analyzing them for greater control, agility and scalability. We believe that there is no single vendor covering the entire mobile management lifecycle – until now.
3. Why do businesses need AMPchroma?
AMPchroma lets businesses easily create and publish mobile apps and websites, and connect them to a suite of powerful services in the AMPchroma mobile cloud. These services include digital content management, integration with web feeds, social media and enterprise systems, distribution through branded storefronts, device management and control, and sophisticated real-time analytics.
At the heart of the AMPchroma mobile cloud is Antenna's high-performance messaging gateway for telco-grade security, transaction processing, and guaranteed message delivery.
4. What value does AMPchroma provide me?
Because AMPchroma is modular and scalable, it can be used holistically to deliver a cross-enterprise mobile strategy, or tactically by a business user for targeted mobile apps and websites. Only Antenna gives companies the ability to control, measure, adapt and future-proof all of their mobile strategies for employees, partners, and customers in one place.
For CIOs: Antenna AMPchroma allows Global 1000 CIOs to build, manage and measure a unified mobile strategy across the enterprise.
For Marketers and Business Managers: Antenna AMPchroma guarantees an easier, faster time to market for creating and publishing engaging content-rich mobile apps and websites.
5. Why is AMPchroma offered only as a cloud service?
Antenna believes mobile and cloud go hand in hand. Mobile moves so quickly – with so many new devices, new policies, new users, and new risks introduced everyday – businesses need a flexible, scalable and agile mobile platform to support this new reality.
As a mobile cloud service, AMPchroma eliminates the operational complexity and capital expense of installing and operating software, significantly reducing time to market.
With AMPchroma, businesses never have to worry about keeping up with new devices or other emerging technology. You never have to install patches or updated versions; the version you're using is always the latest. AMPchroma is your hub for all things mobile and it's always available from any machine.
6. What are the benefits that AMPchroma provides?
Future-proofed investment - Supporting native, web, and hybrid technologies, AMPchroma gives organizations the flexibility to create and manage mobile apps, websites and digital content across the entire enterprise.
Speed to market - As an integrated cloud service, AMPchroma is modular and scalable - it can be used tactically to create one off promotional apps and websites or holistically to support a cross-enterprise mobile strategy. Functionality can be tuned up or down as required.
Reduce cost and complexity - AMPchroma takes enterprise mobility to the next level by enabling businesses to leverage a single platform for developing powerful web and native mobile applications. It also enables any business to manage myriad applications (either built by Antenna or a third-party) and mobile content for end users, whether they are employees, partners or customers.
Seamless integration – By plugging into Antenna's cloud-based integration services, AMPchroma supports literally dozens of back-office systems, web services, RSS and atom feeds - allowing apps and websites to be dynamically updated. AMPchroma can also be used in conjunction with other mobile solutions, such as MDM and development tools.
Superior user experience – AMPchroma is more than just app development. It gives users the ability to design, build and maintain branded apps and websites that are rich in content and highly intuitive to use on any device, from the newest smart phone and tablet to the oldest feature phone.
Secure, enterprise grade platform - AMPchroma is built with the security needs of IT in mind. From advanced data encryption and authentication to industry certified operational security, such as SAS70 and SysTrust, AMPchroma gives enterprises peace of mind to secure and control all apps, websites and content throughout the entire mobile deployment.
7. How is AMPchroma different from other solutions available on the market?
AMPchroma is the first mobile management solution of its kind that addresses the full enterprise mobile lifecycle. In fact, no other solution exists today that offers the same breadth and depth that AMPchroma does for developing, deploying and managing every type of mobile asset from a single web-based console.
Most businesses utilize 3 or more vendors to manage their mobile projects and initiatives. Whereas, with AMPchroma businesses can rely on one trusted partner and platform to manage the entire mobile value chain.
AMPchroma Demo
See mobile in a whole new light.
Register for a demo of our new cloud based mobility suite.
Register Now!
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