A New Mobile Publishing Paradigm
You just can’t build an app and put it in the apps stores and hope that users find it; you need to own the mobile store experience.
A new generation of employees is entering the workforce. They have grown up with SMS, MMS, mobile email and apps and they expect to easily get apps and content on their mobile device for work. You need to empower these workers, while at the same time mitigate the security risks of rogue apps in the enterprise. By offering an enterprise controlled mobile storefront, you can achieve both objectives.
Similarly, because app discovery is a huge challenge for consumer apps, a private mobile storefront can extend your brand to your customers--giving you control of the consumer mobile experience beyond just apps. Curate your own branded app store and provide access to apps and digital content. You can also enable targeted delivery and subscription services to have greater intimacy with your consumers.
| Publish Challenges |
AMPchromaTM Capabilities |
- App discovery process through major consumer app stores is difficult to break through
- Content for mobile users are not in multiple locations and not monitored
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- Subscription and campaign management better target mobile users
- Sophisticated workflow engine coupled with content management to ensure collaborative review and approval process
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Publish with AMPchroma™
AMP Enterprise Storefront lets you create and manage branded enterprise app stores for employees to access certified native and web apps – whether your own or from a third party - and digital content such as training videos, sales collateral, podcasts, expense apps, company directories, and more.
AMP Consumer Storefront lets you upload, manage and deliver apps and other digital content - such as ads, videos, images, music, games, and more - to consumers through an entirely branded mobile experience.
AMPchroma offers an underlying BPEL-based workflow engine that can be used to submit, approve and publish apps and content in a completely enterprise controlled environment. No longer beholden to third-party app stores, you are the master of the entire mobile experience, for all your users.
