Products
Antenna sports one of the more powerful and intuitive [application development] studios among the MEAP vendors. The vendor has achieved a good combination of powerful flexible development options and an easy-to-use application studio.
Michael J. King, William Clark
Gartner Magic Quadrant for Mobile Enterprise Application Platforms
Designing for Optimized Mobile Experiences
It’s simple; if you want people to use your mobile apps and sites, you need to design compelling mobile user experiences.
But designing for the mobile environment is a different animal than designing for traditional desktop apps or websites. There is the matter of smaller screen real estate, thousands of different device OS and browser combinations, capabilities that are unique to mobile such as camera and GPS, and different UI controls and behaviors across devices. The device landscape continues to fragment and the pace of innovation and change is accelerating, which further exacerbates the design challenge for developers and IT teams.
| Design Challenges |
AMPchromaTM Capabilities |
- UI optimization a moving target due to device fragmentation and proliferation
- Many developers still learning mobile design concepts
- Skill set in one device platform may not translate to another
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- On the fly rendering to optimize UI across 10,000+ devices
- 1,000+ attributes per device to ensure best experience on each device
- Configurable and brand-able app templates to jumpstart app design process
|
Design with AMPchroma™
By using AMPchroma, your design decisions are greatly simplified. You don’t need to know all the nuances of each device, whether it’s the latest smart device or a feature phone from five years ago. You don’t need to create multiple file formats and sizes for one graphic to make it look great across multiple devices. You don’t even need to know how to design for portrait versus landscape viewing mode. All these design variables are automatically adjusted on the fly by AMP Builder and by the AMP development tools, controls and templates that you use to design your apps and websites.
