Unprecedented Mobile Analytics
Mobility offers rich data to analyze and understand user behavior like never before.
Not only can you get mobile user information in near real time, but you can also dissect the information based on the user’s location, device profile and other opt-in information. This treasure trove of data can be used to increase business agility in sales and marketing programs, and to help drive overall business process improvements.
| Analyze Challenges |
AMPchromaTM Capabilities |
- Mobile app and website usage data are not consistently tracked
- Data from major app stores are limited
- No unified view of usage data across the entire mobile implementation
|
- Single reporting dashboard across entire AMPchroma implementation
- Systematic monitoring based on built in mobile app and website event triggers
- In-depth usage data can be exported to OLAP and BI tools
|
Analyze with AMPchroma™
AMPchroma lets you tap into usage data collected across the entire mobile deployment. AMP Analytics provides the window into your mobile users’ behavior: what’s working and what’s not, and overall monitoring of the mobile environment – all in real time. Working in combination with the other components of AMPchroma, it monitors and tracks transactions with a meta-data trail. By analyzing opt-in user location and profile information and in-app usage—screen-by-screen and click-by-click—you can drive real-time business intelligence to transform your business.
