According to Gartner, “We’ve renamed the multichannel access gateway market to the mobile enterprise application platform market, reflecting its maturation … Gartner has broadened the report to consider the strategic multichannel tools and gateways, as well as the platforms and tools that can be used tactically to implement and support mobile enterprise applications … More-stringent requirements have narrowed the number of vendors.”

Gartner also states that “the offerings in this Magic Quadrant will continue to grow in importance to enterprises during the next three to five years. Mobile seat deployments grew twice as fast as the overall application market in 2007 and through the first three quarters of 2008. Enterprise adoption of mobile/multichannel platform functionality will slow somewhat with the economy, but we expect that investments driven by cost optimization of business processes to continue due to the high return on investment (ROI) and relatively quick (less than 12 months) break-even payback cycles.” [1]

“CIOs and IT organizations are now recognizing that mobility is going to impact every area of business,” said Jim Hemmer, president and CEO, Antenna Software. “During the next few years this is going to be profound – and companies need to start thinking strategically now, rather than backing into the infrastructure later. Since most companies have already invested in mobile devices, networks and systems, the focus needs to be on making existing assets more efficient, containing costs and utilizing a mobility platform such as AMP, which harmonizes these elements and produces solid returns for the business.”

Used today by more than 150 enterprises around the world, AMP is designed for companies that appreciate mobility as the means to create greater customer intimacy, tighten business processes and stay ahead of the competition. Offering an open and flexible architecture that leverages existing IT investments, AMP serves as the central IT hub to integrate the four key elements of a comprehensive mobile deployment: data, devices, development and management, and to power real-time communications and collaboration throughout the enterprise.

The complete report is available, compliments of Antenna Software, at http://www.antennasoftware.com/gartner.aspx.

About the Magic Quadrant

The Magic Quadrant is copyrighted on Dec. 18, 2008 by Gartner Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Antenna Software

Antenna Software provides the Antenna Mobility Platform™ (AMP), which enables organizations to design, build, deploy and manage mobile applications quickly and cost-effectively. Delivered as a managed service or on premise, AMP supports multiple enterprise systems and mobile devices from one unified environment. Powered by AMP, Antenna’s AMP™ mobile business solutions provide field sales, service and IT support organizations with pre-built, configurable mobile applications that help improve field productivity, customer care and profitability. Having a decade of success with Global 1000 customers, Antenna is recognized by industry experts and leaders for its outstanding commitment to quality and service.