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Michael Adorno
Articulate Communications Inc.
212.255.0080, ext. 32
madorno@articulatepr.com

1TO1 MAGAZINE HONORS DIRECTV, AN ANTENNA SOFTWARE CUSTOMER, WITH 2007 1TO1 IMPACT AWARD

DIRECTV Recognized for Pioneering Deployment of Antenna’s Mobile CRM Technology to Sales Organization

JERSEY CITY, N.J. – Jan. 22, 2008 – Antenna Software, delivering real business mobility to the world’s most demanding enterprises, today announced that its customer, DIRECTV, received 1to1 Magazine’s 1to1 Impact Award for excellence in sales optimization. DIRECTV was recognized for its deployment of Antenna’s AMPower™ SALES solution, which empowered its sales force with access to business-critical, real-time information while in the field.

The Sales Optimization category winners were required to “demonstrate the impact of a sales technology on the customer experience.” By deploying Antenna’s AMPower SALES solution, DIRECTV equipped its area sales managers (ASMs) with an easy, secure way to instantaneously access essential customer information while mobile. Due to this project, DIRECTV significantly improved sales efficiency, productivity and problem resolution by providing its ASMs with up-to-the-minute customer and product data on their RIM BlackBerry smartphones operating on the AT&T network.

Since adopting AMPower SALES, DIRECTV’s ASMs have saved more than 90 hours a week and seen a 30 percent increase in the number of accounts they can visit. The ASMs also improved frequency of sales data reporting from seven days to one day and shortened service request resolutions from five days to three days.

AMPower SALES is a next-generation mobile CRM solution that enables sales teams to reach the highest levels of effectiveness by wirelessly delivering critical, real-time data to drive and manage the sales process. The enterprise-ready solution includes advanced support, search and integration capabilities, which allow enterprises to give their sales teams the tools to work smarter, take better care of customers and generate more business.

“The world’s premier enterprises look to Antenna to make their sales force and field services teams more efficient, profitable and knowledgeable about their clients’ needs,” said Jim Somers, vice president of marketing, Antenna Software. “DIRECTV’s use of AMPower SALES is a perfect example of how an organization can utilize a mobile technology platform to optimize its business practices and better meet the needs of its customers.”

1to1 Magazine’s 1to1 Impact Awards program is in its seventh year and honors end-user organizations that have implemented or significantly updated customer-based business strategies in 2006 and 2007 with demonstrated business impact. For more information on DIRECTV’s 1to1 Magazine Impact Award win, visit: http://www.1to1media.com/View.aspx?ItemID=531.

To learn more about AMPower SALES and DIRECTV’s mobile CRM implementation, visit: http://www.antennasoftware.com/successstories_feature2.aspx.

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About Antenna Software
Antenna Software delivers real business mobility, providing enterprises with a unified platform that extends critical software applications to wireless devices, helping mobile employees to amplify their effectiveness. Built on open standards, the Antenna Mobility Platform™ (AMP) is flexible, scalable and enables IT departments to mobilize one or many applications across a full spectrum of mobile and wireless device platforms. Powered by AMP, Antenna’s AMPower™ mobile business solutions suite provides field sales, service and IT support organizations with specialized, configurable mobile applications that help improve business agility, customer care and profitability. Having a decade of success with Global 1000 customers like AT&T, Pitney Bowes Inc., DIRECTV, Heineken Ireland and EMC, Antenna is recognized by industry experts and leaders for its outstanding commitment to quality and service.