I think everyone knows the potential impact of access provided by mobile technologies. As mobile computing continues to expand the implications are mind boggling, and the potential impacts on your business are critical. In thinking about mobile technologies; most people focus on the app on the device, and if you’ve read my blogs before you know I strong believe that the user experience will be a critical component in its success or failure.
As mobile accelerates, the speed and agility of the deployment are also critical – so consider how you’re going to manage this. Poor back-end deployment strategies can have as negative an impact on the user as any poorly designed UI, and an arduous infrastructure deployment can add significant precious time to a deployment project.
John Stratton, the President of Verizon Enterprise Solutions recently provided his views on the topic in a discussion with a group of industry analysts. He stated that we have already entered the next major era of computing that is based on cloud and mobility. He went on to comment on the dire consequences for those companies which do not embrace this era. He said that companies must reinvent themselves with this technology shift or risk destruction. A bit of hyperbole maybe, but business executives should not underestimate the rapid pace at which an enterprise mobile platform deployed through a cloud based service architecture can quickly provide positive business impacts.
I believe that the business impact of this technology shift will far exceed prior technology shifts. Stratton said he believes that with each wave of new computing technology there is a growth of 10x of users over the prior generation. In my opinion that may have been true prior to the internet era, but it far underestimates this wave.
With mobile the access is ubiquitous, the user expectations are high, and many users are tethered to their mobile devices for all of their waking hours. Getting quick directions,checking email, checking the price on a purchase, researching a company, answering virtually any question… just pull your device out of your pocket.
In the child game ‘Where’s Waldo?’ the objective is to search out the single character in a huge crowd. When it comes to having high expectations for accessing mobile apps which are connecting cloud based services – we’re all Waldo – and it’s changing the ways that businesses interact with customer, partners, and prospects forever.