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Antenna Software’s AMPower™ SALES Awarded Product of the Year by Customer Inter@ction Solutions

JERSEY CITY, N.J. – Feb. 4, 2008 – Antenna Software, delivering real business mobility to the world’s most demanding enterprises, today announced that its AMPower™ SALES has been honored as one of Customer Inter@ction Solutions’ 2007 Products of the Year. AMPower SALES enables sales forces to reach the highest levels of effectiveness by wirelessly delivering real-time, corporate-wide information to drive and manage the sales process from virtually any handheld device.

The editors of Customer Inter@ction Solutions selected AMPower SALES as one of its Products of the Year based on the vision, leadership and attention to detail that distinguish those deserving of the prestigious award. According to Tracey Schelmetic, editorial director at Customer Inter@ction Solutions, “companies earning the Product of the Year Award have demonstrated a commitment to quality and further industry development through their contributions.”

AMPower SALES is an out-of-the-box mobile solution that is designed specifically to optimize and accelerate the selling process. Using this solution, sales representatives gain secure, mobile access to their enterprises’ Customer Relationship Management (CRM) and Sales Force Automation (SFA) systems while on the move. By providing a 360-degree view of all facets of the customer relationship – including accounts, opportunities, contracts and tasks – AMPower SALES shortens sales cycles, improves efficiencies and increases responsiveness to customer needs.

  • Organizations using Antenna’s AMPower SALES solution have enabled sales representatives to:
  • Complete more visits and make better use of their firsthand customer knowledge.
  • Call up pertinent and timely information that could affect the tone of a meeting, before they walk through the door.
  • Reduce the time spent record keeping; increase time spent with customers actually selling.
  • Optimize route and call planning for customer visits, reducing administrative time and transportation costs.

“AMPower SALES proves that mobile CRM can truly impact sales performance,” said Jim Somers, vice president of marketing, Antenna Software. “It’s a simple, cost-effective and powerful way to combine existing technology – CRM systems and handheld PDAs or smartphones – to give sales people better selling tools and an edge on the competition.”

Powered by the Antenna Mobility Platform™ (AMP), AMPower SALES can be deployed on-premise or on-demand, with no burden on IT resources. AMP provides comprehensive NOC-grade wireless transaction monitoring, management, administration and reporting tools for guaranteed messaging and a secure, reliable deployment. In addition, AMPower SALES supports multiple device platforms (RIM, Windows Mobile, Palm), networks and back-end systems from a single operating environment, which protects IT investments and mitigates the cost of change.

Customer Inter@ction Solutions, which is owned by the Technology Marketing Corporation (TMCnet.com), has recognized innovative products for the past 10 years by bestowing this prestigious award to the most deserving companies. Since 1982, it’s been known as the premier publication in the call center, CRM and tele-services industries.

To learn more about Antenna Software and AMPower SALES, visit: http://www.antennasoftware.com/mobile_sales.aspx

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About Antenna Software
Antenna Software delivers real business mobility, providing enterprises with a unified platform that extends critical software applications to wireless devices, helping mobile employees to amplify their effectiveness. Built on open standards, the Antenna Mobility Platform™ (AMP) is flexible, scalable and enables IT departments to mobilize one or many applications across a full spectrum of mobile and wireless device platforms. Powered by AMP, Antenna’s AMPower™ mobile business solutions suite provides field sales, service and IT support organizations with specialized, configurable mobile applications that help improve business agility, customer care and profitability. Having a decade of success with Global 1000 customers like AT&T, Pitney Bowes Inc., DIRECTV, Heineken Ireland and EMC, Antenna is recognized by industry experts and leaders for its outstanding commitment to quality and service.